My experience sits firmly at the intersection of experience design, behavioural science and content strategy.

I design digital features, platforms, and architecture to both resolve and scale with complexity, while prioritising the motivations of end-users (with little appetite to re-read).

My mantra is that good design is judged by outcome, not output.

This means you'll find me wearing multiple 'design' hats, as innovation doesn't happen when you stay contained in one lane.

Outside of the 9-5, I'm a serial hobbyist and enjoy candle-making, sewing, thrifting, wine and travelling - especially to places with a reliable sun:rain ratio.*

*Exception: The annual ski trip