Hello 👋🏼
I specialise in simplifying complex ideas and designing familiar, cohesive experiences.
Hello 👋🏼
I specialise in simplifying complex ideas and designing familiar, cohesive experiences.
Hello 👋🏼
I specialise in simplifying complex ideas and designing familiar, cohesive experiences.
Projects 👩🏽💻
Projects 👩🏽💻
Projects 👩🏽💻
About 💫
My digital content career started in 2015 during my internship for my alma matter (#Northumbria). While acting as the in-house SME of the undergraduate experience, I gained a foundational understanding of CRM and digital marketing.
Since then, my path's meandered across the third (charity), public and private sector. Over the past decade, I've focused on primarily designing and delivering strategic digital experiences that truly centre user motivations, blending empathy to drive measurable business outcomes.
Outside of the 9-5, I'm passionate about circular fashion, particularly thrifting and upcycling (Tik Tok coming soon). I'm also a passionate wine enthusiast and traveller, (usually to warmer climates, though the annual ski trip has comfortably earned its place on my calendar).
📍London, UK
Senior experience designer (product and content)
January 2023 - present
Content designer
April 2020 - February 2022
Content designer
February 2019 - April 2020
Product . Content . Design
About 💫
My digital content career started in 2015 during my internship for my alma matter (#Northumbria). While acting as the in-house SME of the undergraduate experience, I gained a foundational understanding of CRM and digital marketing.
Since then, my path's meandered across the third (charity), public and private sector. Over the past decade, I've focused on primarily designing and delivering strategic digital experiences that truly centre user motivations, blending empathy to drive measurable business outcomes.
Outside of the 9-5, I'm passionate about circular fashion, particularly thrifting and upcycling (Tik Tok coming soon). I'm also a passionate wine enthusiast and traveller, (usually to warmer climates, though the annual ski trip has comfortably earned its place on my calendar).
📍London, UK
Senior experience designer (product and content)
January 2023 - present
Content designer
April 2020 - February 2022
Content designer
February 2019 - April 2020
Product . Content . Design
About 💫
My digital content career started in 2015 during my internship for my alma matter (#Northumbria). While acting as the in-house SME of the undergraduate experience, I gained a foundational understanding of CRM and digital marketing.
Since then, my path's meandered across the third (charity), public and private sector. Over the past decade, I've focused on primarily designing and delivering strategic digital experiences that truly centre user motivations, blending empathy to drive measurable business outcomes.
Outside of the 9-5, I'm passionate about circular fashion, particularly thrifting and upcycling (Tik Tok coming soon). I'm also a passionate wine enthusiast and traveller, (usually to warmer climates, though the annual ski trip has comfortably earned its place on my calendar).
📍London, UK
Senior experience designer (product and content)
January 2023 - present
Content designer
April 2020 - February 2022
Content designer
February 2019 - April 2020
Product . Content . Design
Product
Backlog management, competitor and market analysis, cross-functional collaboration, customer feedback integration, developing and aligning performance metrics, roadmapping, sprint and release planning
Content
Omnichannel content, content audits, content governance, standards and change management, localisation, content design education and advocacy, building style guides and taxonomies, UX writing
Experience
A11y, A/B testing, content modelling, contributing to design systems, conversation design, developing user personas and stories, information architecture, prototyping, usability testing
Product
Backlog management, competitor and market analysis, cross-functional collaboration, customer feedback integration, developing and aligning performance metrics, roadmapping, sprint and release planning
Content
Omnichannel content, content audits, content governance, standards and change management, localisation, content design education and advocacy, building style guides and taxonomies, UX writing
Experience
A11y, A/B testing, content modelling, contributing to design systems, conversation design, developing user personas and stories, information architecture, prototyping, usability testing
Product
Backlog management, competitor and market analysis, cross-functional collaboration, customer feedback integration, developing and aligning performance metrics, roadmapping, sprint and release planning
Content
Omnichannel content, content audits, content governance, standards and change management, localisation, content design education and advocacy, building style guides and taxonomies, UX writing
Experience
A11y, A/B testing, content modelling, contributing to design systems, conversation design, developing user personas and stories, information architecture, prototyping, usability testing